Superdry SS25 – JULY CAMPAIGN
As the road gently meanders toward the shore, the sea
rises to meet the horizon. A British summer escape
awaits- shaped by slow, barefoot mornings and long
afternoons.
There’s a freedom found here. Where the tide brushes
toes and the breeze moves through open collars and
sun-creased sleeves. This is the rhythm of the British
summer—measured, nostalgic, quietly romantic.
Each piece in the collection is crafted for this coastal
ease. For barefoot breakfasts on sunlit verandas, and
long drives with the roof down and the radio low.
Thoughtful. Tactile. Softly structured. Linen dresses and
sun-washed tailoring. Shirts that move with the breeze.
Lightweight cotton layers, designed for the journey.
This isn’t about getting away—but arriving. To a moment.
To a place. To yourself.
A collection shaped by light, land, and the quiet beauty
of the British seaside.
